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Business and client workflows

30-Day Content Planning Kit

Plan content topics, production tasks and review steps in one reusable working record.

30-Day Content Planning Kit cover

What’s inside

Audience and message

Choose one measurable goal. Avoid unsupported claims and use only content you own or may use.

  • Audience and problem
  • Offer and supporting evidence
  • Three useful topics
  • Primary channel and goal

30-day calendar

For each planned post record the date, channel, topic, owner and status. Leave room to respond to actual audience questions.

  • Week 1: dates / topics / formats
  • Week 2: dates / topics / formats
  • Week 3: dates / topics / formats
  • Week 4 and days 29–30: dates / topics / formats

Post brief

Check links and permissions before posting. Adapt the same idea to each channel instead of copying a generic message everywhere.

  • Topic / channel / publication date
  • Opening line and useful takeaway
  • Original image or asset / permission
  • Call to action / destination / review status

Results and next experiment

Record unavailable metrics as unknown. A click is not a sale; compare like-for-like periods.

  • Post URLs and observation dates
  • Reach / clicks / inquiries / purchases
  • What changed and other possible explanations
  • Next test / owner / review date

A worked example

Fictional example: Willow Studio plans eight posts over 30 days: four useful tips, two demonstrations, one FAQ and one offer. Each links to a relevant page. At review, 18 visits and two inquiries are recorded; purchases are unknown. The next month tests a clearer demonstration, without claiming that the posts caused revenue.

Fits your workflow when…

You need a consistent place to record references, responsibility and follow-up. Keep using any forms mandated by your project; these worksheets supplement your process.

Format and requirements

ZIP download containing START-HERE.html, README.txt and LICENSE.txt. Current desktop browser with JavaScript enabled. No installation or internet required after download. No Excel, Word or pre-made PDF file included. Print to PDF using your browser.